our Vision, Mission and Values

OUR VISION
The Group achieves a leading position on the map of the Kingdom, and the region. As a diversified Investment Group that gathers its strengths and resources for growth and achieves a distinctive value for its shareholders, customers, employees, and all its clients and plays its role in supporting the Kingdom’s Vision 2030.

OUR MISSION
Always on the strive to implement the initiatives needed to achieve the future vision.

OUR VALUES
The Group is based on several core values that it adheres to, and contributes to the growth of its business:
- Our business transactions and investments comply with, all Islamic and national principles and values.
- Our work seeks to achieve the highest standards, of integrity and honesty.
- We are committed to pursuing the highest possible standards, in our daily business and in the quality of our products and services.
